Accompanied Shopping

Let our researchers and marketing experts accompany your shoppers when they shop to observe their behaviour and provide you vital information to improve further.

Let our expert researchers accompany your shoppers to find out vital clues why they shop and why they don't

Through accompanied shopping, you get real-time information on what goes on in your shopper’s mind when he or she is walking between the aisles deciding what to pick and what to ignore.

This vital information can help you in many ways. By eliminating reasons that prevent people from buying a particular product of yours, you can increase your sales.

In such shopping trips, one of our trained researchers accompanies one of your shoppers, after obtaining permission of the shopper. The researcher then observes the buying behaviour of the consumer.

The researcher doesn’t always have to be passive. They can collaborate with the shoppers and instruct them on which product to purchase or which product to evaluate. This makes understanding your consumer easier and insightful.

FG Connect can deliver you the perfect accompanied shopping experience

FG Connect is a multinational market research company with its main offices in the UK and the UAE. Consequently, we can provide you accompanied shopping services in all major cities within these two regions and beyond.

Once you decide to collaborate with us, we bring to the table a collective experience of 50 years . All our researchers are well trained in the field of accompanied shopping and collecting data without intruding upon their personal space. We have the manpower, the tools and the experience to provide you the best possible accompanied shopping services.

Find out how our market research can help your business grow

Advantages of accompanied shopping

If you understand the shopper, it becomes easier for you to highlight products and consequently, increase your sales. Through qualitative interviews our researchers dig deeper into the buying behaviour of your consumers. We leverage this market research methodology to help you grow your business. It also gives you an opportunity to share some of your research findings on social media, consequently, increasing engagement with your target consumers.

Want to use accompanied shopping for these purposes? Contact us today.



Qualitative fieldwork is ideal for deeper understanding of customer opinions, attitudes and motivations for a specific product, service or idea.


Quantitative fieldwork centres on surveying a large volume of people in a structured way to make sure they are representative sample of your target market, so that you have facts and statistics to guide you.


We deliver global services to our clients in the healthcare market research sector, we have developed a panel of over 20,000 healthcare professionals enabling us to deliver large-scale projects in the UK and internationally.


FG Connect was a great support for us as a company entering not only a new market, but also a new country. Their practical approach made the whole process from obtaining respondents until the final report an effortless experience for us. Moreover FG Connect are definitely person-oriented, always there to help and advice whether on personal meetings, on the phone or online

Joanna Achinger

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