Our usability testing services will allow you to find out exactly how your users interact with your website, mobile app, software application or any other product.
Best-in-class usability testing services for your consumer research projects
When you design or develop a product that is going to be used by thousands of users/customers/clients you have a big stake in finding out how your target users are going to interact with your product. This product may be a website, a mobile app, a videogame, a software application or even a gadget or an electric appliance.
You need to find out how immersive your interface is and how easy or difficult it is to navigate through the entire system. For example, when people are on your website, are they able to find the information they are looking for so that they can decide to do business with you, or do they get distracted or confused and then leave your website, never to come back?
Even when you develop a gadget, you need to know whether your customers will be able to use it or not. Will it be too complex to be of any use or will it be highly useful and hence, your customers will love to have it?
User testing can help you find this out. It is a type of testing that observes users’ experience to find out what type of usability problems they face. UX researchers often use this testing method in focus groups and in fact, it is one of their most preferred types of usability testing.
Usability testing isn’t just confined to digital products such as websites and mobile apps, it is increasingly being used by product designers in other industries such as physical consumer and commercial products. Whenever businesses need to know whether the end users will be able to use the finished product and not just benefit from it but also enjoy it, they turn to usability testing.
Partner with FG Connect to solve the most complex usability problems
Our researchers are well equipped to carry out various usability testing methods to give you optimal research data. Our usability testing market research services are used by a wide array of clients in the UK, the USA, the UAE, and beyond.
With the results that you obtain from our real-time usability testing services, you can make transformational changes to your product and as a result, improve your conversion rate and boost your sales. By implementing the suggestions that are brought forward by the best possible test plan specifically designed for your needs, you will be able to increase the number of people using your product and deliver more customer satisfaction. We can help you carry out usability testing studies through remote usability testing as well as figuring out usability problems at a central location.
We provide both hallway testing and remote testing.
Hallway testing involves getting opinion from randomly chosen people, preferably those who have never used your product. They asked to complete a task and their interaction with your product is observed. The basic idea is to find out how easy or difficult it is for them to use your product in a fruitful manner.
Remote testing is normally done through the Internet. A selected group is asked to use your website or mobile app through a screen share or directly and their opinion is sought.
Benefits and advantages of usability testing
Developing a product like a software application or a mobile app or a website-based service is an expensive undertaking. You will be spending lots of money on marketing and promotion once you feel that the product is ready to be used. Testing your product among a small group of people and then letting UX researchers observe the behaviour and reactions of the small group of people can help you save time and money.
Usability testing allows you to identify problems and then nip them in the bud. In fact, you can also carry out a usability test on a prototype before you invest too much time and money into the actual product. This way, you will be able to provide better user experience. You will be able to orient your efforts towards features that are actually needed by people rather than fancied by your programmers and developers. It will help you know how real people react to your product idea.
Usability testing also allows you to crowdsource brainstorming idea-generation. Some obvious problems that may be overlooked by your own staff will be easily pointed out by the respondents and users.