Market Research Online Communities are closed networks of profiled research participants who engage in qualitative research tasks. We can help you to gather real-time qualitative insights from your target customers with an online community.
Gain in-depth understanding, develop innovative ideas, and make informed decision with an engaging and well-managed online community
There are three common types of market research online communities, each serving specific goals:
- Project-based communities
Project-based communities are long-term research investments that enable researchers to conduct continuous insight schedules. These communities involve various qualitative research techniques such as focus groups, bulletin boards, diaries, image and video tasks, and specific forum discussions. Researchers can dip in and out of these communities without recruiting external participants, but effective management is crucial to maintaining engagement.
- Listening communities
Listening communities prioritize participant-led conversations, allowing participants to discuss topics that are important to them. Unlike project-based communities, researchers do not set agendas or specific projects. Instead, they provide a space for participants to engage in organic discussions and uncover valuable insights.
- Pop-up communities
Pop-up communities are short-term projects that typically run for three months or less. They focus on gathering qualitative insights on a specific topic. Pop-up communities can serve as subsets of larger community programs or act as standalone projects, providing rich and targeted insights.
We can help you get the best out of an Online Community
For all of our online communities, we cover these essential practices. Firstly, choosing the right method. We can assess whether an online community is the most suitable method for your research objectives. We consider factors such as the target group’s affinity, common interest, and we will advise the potential for alternative qualitative techniques or survey methods.
Establishing clear goals and objectives is essential. We can assist you in defining what you aim to achieve with your online community and aligning your research activities accordingly.
We handle recruitment and incentives of the participants for the online community. Managing the respondents to enhance participation and the quality of information shared.
We encourage multimedia sharing and precheck respondents willingness and ability to do so prior to recruitment. When community members share photos and videos, these “ethnographic” sources can provide invaluable insights.
Finally is if you need a moderator to additionally oversee the research, our moderators are on hand to guide to add their expert analysis. They thoroughly analyse community data, draw meaningful conclusions, and prepare actionable recommendations.
If you want to harness the power of online communities and unlock a world of valuable insights, contact us today to find out how we can help you.
