Central Location Testing

Accurate and trustworthy insights into user behaviour can be obtained with our quantitative central testing services. Verified observers and respondents.

Your dependable partner for all central location testing needs

Central location testing allows you to gather all your participants and respondents at a central location and then you can conduct your observations, testing and research in a controlled, unbiased environment. Respondents are given details about the purpose of the get-together before conducting the interviews.

A central location test can be of the following types:

  • Monadic Test: The respondent focuses on just a single product or service, or experience.
  • Paired Comparison Test: A pair of products, services or experiences is used and the respondent is asked to compare to find which is better.
  • Sequential-Monadic Test: Multiple products are shown to the respondent, one by one (separately). Once a number of products are shown, the respondent is then asked to compare them relatively.
  • Proto-Monadic Test: Instead of giving equal attention to both the products or services, the respondent is asked to focus on one product and then compare it to the second product.
  • Repeat Paired Comparison Test: The respondents have to review the same products repeatedly to make sure that the initial feedback is a well thought of expression.

Why partner with FG Connect for your central location testing needs?

We have an experienced team of researchers, behaviour specialists, moderators and coordinators doing regular fieldwork in UK and UAE. We have helped many businesses and organisations obtain a firm understanding of the true potential of their products and services through quantitative central location testing services by assembling respondents and test subjects either from our own database or through a list provided by the clients themselves. We can conduct central location testing at the location of your choice or we can arrange a location that will be suitable to your research needs as well as convenient for the respondents to reach.

Benefits of using central location testing

One of the biggest benefits or advantages of using central location testing is that you can observe the behaviour of the respondents or your test subjects in a completely controlled environment.

Observers can also obtain associated feedback which may not be verbally communicated but manifested through body language.

Participants can also be exposed to visual data and the reaction can be observed.

If the respondents are ready to travel to the central location this way of researching is also economical compared to other modes of obtaining information from test subjects and respondents.

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Disadvantages of using central location testing

Central location testing sometimes limits the scope of your research to only those respondents who agree to come to the chosen place. Although the results that are obtained are quite comprehensive and all encompassing, people who agree to participate are fewer compared to those who readily give feedback using an electronic format or through a postal survey or a telephone conversation. Other than that, there isn’t any other major disadvantage of using location testing.

Do you have a great idea or a new product or service that you would like to test in a controlled environment? Then central location testing is the best option for you and we are one of the most reliable partners in this field. Contact us today for more information.



Qualitative fieldwork is ideal for deeper understanding of customer opinions, attitudes and motivations for a specific product, service or idea.


Quantitative fieldwork centres on surveying a large volume of people in a structured way to make sure they are representative sample of your target market, so that you have facts and statistics to guide you.


We deliver global services to our clients in the healthcare market research sector, we have developed a panel of over 20,000 healthcare professionals enabling us to deliver large-scale projects in the UK and internationally.


A previous project (run by another agency) had been lacklustre so there was a lot riding on this, which was our first project with FG Connect in Saudi Arabia. This whole issue of probing was, as you know, a big area of focus for us, and I am delighted that this was done well. It means that we collected a lot of information, which we were able to distill into big insights. On the logistics side, FG Connect organised everything smoothly, from visa to driver to product purchases, and simply took a lot of worries away.

Muriel Esposito
Esposito Research

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