Consumer Research

Consumer Research uncovers insights into topics such as customer experience, product innovation as well as behavioural research for Fast Moving Consumer Goods (FMCG).

Fast Moving Consumer Goods

Fast Moving Consumer Goods ( FMCG) are products that have a short shelf life and are produced in high volumes for rapid consumption.

In our consumer research we work with FMCG products including but not limited too: Beverages, Cosmetics, Electronic Goods, Household Products, Medicines, Packaged Food, Toiletries.

To differentiate themselves in such a rapidly expanding global market with high competition, it is essential for businesses to adapt and innovate. Developing new strategies can help companies achieve a competitive advantage. For this reason, it is vital to know what influences people to buy.


Whether launching a new product, expanding into new markets or looking to strengthen your brands position, with Consumer Research we can empower businesses in the FMCG market with the data-driven insights they need to stay ahead of the curve and achieve long term success.

Our team is dedicated to delivering the most accurate and actionable reports possible. By keeping up to date with industry trends, knowing how to identify key opportunities for growth and analysing consumer behaviour, we help our clients make informed decisions and achieve their goals.

Who we recruit

We have an extensive panel of over 300,000 respondents based across the UK. In addition to this, we also have a Global network of over 400 recruitment partners, that use a combination of their own local networks and on-street recruitment (depending on the project requirements). Each of our recruitment partners have undergone a rigorous application process and hold ICQS qualification.

Whatever your research specification is, will hand pick the ideal candidates to take part and provide you with targeted results.


Find out how our market research can help your business grow.


Gathering consumer feedback on a new holidays campaign concept for Starbucks.

Global coffee retailer



We use FG Connect to manage and hold a series of focus groups in the North and South of the UK on a monthly basis. The team are fantastic in ensuring the right market sector attend the group ensuring we get the most out of our sessions.

Kate Bailey

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