Telephone Surveys (CATI)

Looking for a company that can help you conduct telephone surveys? FG Connect is one of the best telephone survey research companies you can partner with.

FG Connect can organise 360-degrees telephone survey market research campaigns, both nationally and internationally

Telephone survey market research is one of the most widely used methods employed to obtain quantitative data. As the name suggests, the survey is conducted over the telephone. A telephone survey is also known as CATI that stands for “Computer Assisted Telephone Interviewing”.

A computerised telephone survey can be used to find out if your customers are satisfied with your product or not. You can find out how often they use one of your services or products on daily basis. Basically, when you need to quantify user input through a set of pre-recorded questions, you can easily use computerised telephone surveys.

What makes FG Connect one of the best companies to partner with when you want to conduct telephone surveys?

We have been conducting telephone surveys through various telecommunications networks for clients in the UK, the UAE and beyond. Based on your need, we can quickly assemble a research team consisting of highly experienced researchers who can help you with  computer assisted telephone interviewing. We are the market research company that provides complete data collection through telephone interviewing and asking questions through telephone calls. We have got state-of-the-art CATI software to deliver your perfect survey research which is as good as face-to-face customer satisfaction survey, if not completely the same. We take pride in the fact that we are one of the best telephone survey research companies in the UK. Hence, if you have been searching among various  CATI market research companies, you will be happy to know that your search has just ended.

Need telephone surveys with human intervention? Our team of researchers is well equipped to gather quantitative data through telephone survey market research campaigns.

After the data has been compiled, we will save it in Microsoft Excel Worksheets and then share it with you. We can also help you analyse data if you want our services for that.

Benefits of conducting telephone surveys on computer assisted telephone interviews

One of the greatest benefits of conducting telephone surveys is the wider accessibility of prospective respondents. For example, more than 95% population in the UK has a phone in one way or another (mobile or landline). Every phone owner is a perspective telephone survey participant.

Your reach is not limited by your physical limitation. You can be based in one city and conduct a telephone survey in another without much workforce. Most of the tasks are handled automatically by computers and the telephone network. Sometimes you can just feed the contacts database into your computer systems along with the survey script you have got and set the timing. The survey will be automatically triggered at the designated time.

CATI also facilitates quick data processing. Both, previous data and real-time data can be analysed very fast through computer assisted telephone interviews.

There is greater data accuracy since every information is directly fed into your computer systems. The only other errors that can occur are those that originate from respondents otherwise, there are practically no errors.

The respondents enjoy anonymity and this encourages them to open up with their opinions. No one is sitting in front of them as it happens in face-to-face interviews. Although, you can say that when you have someone’s contact number, you also have his or her name (in many cases, also address), but at the time of participating in the survey, a user thinks that no one is directly observing him or her and hence, feels more confident and prone to providing answers to most of the questions.

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Disadvantages of using telephone surveys

The accuracy of the feedback is entirely dependent upon sincerity of the participants. Since no one is observing them, everything depends on their whim and fancy.

Sometimes the timing can be inconvenient to the participant and he or she may simply ignore the phone call or put the phone down.

Also, a telephone survey is confined to only those people who have a telephone. Although, this is not a disadvantage per se because most of the people these days have a telephone, but still, if a portion of the population that is relevant to your research does not possess a telephone, this can be a disadvantage.

Looking for a world-class research team that can help you conduct an outstanding telephone survey or computer-assisted telephone interview? Contact us today for more details.



Qualitative fieldwork is ideal for deeper understanding of customer opinions, attitudes and motivations for a specific product, service or idea.


Quantitative fieldwork centres on surveying a large volume of people in a structured way to make sure they are representative sample of your target market, so that you have facts and statistics to guide you.


We deliver global services to our clients in the healthcare market research sector, we have developed a panel of over 20,000 healthcare professionals enabling us to deliver large-scale projects in the UK and internationally.


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