Quality Control

FG Connect takes its reputation and responsibilities seriously and is affiliated with a number of market research industry bodies that uphold standards and best practices.

Our quality procedures are renowned as being at the leading edge in the industry, setting us apart from our competitors. Our rigorous and structured internal training programme, which all staff complete, provides our clients with the peace of mind that they can always depend on us to deliver reliable, robust, high-quality data. Moreover, our focus on quality and continuous improvement means we have embedded a ‘right first time' approach throughout our organisation. Our fieldwork is IQCS and ISO20252 abided as well as fully compliant with the General Data Protection Regulation (GDPR) and the UK Market Research Society Code of Conduct. Quality defines everything about our work, not just compliance with proper procedure, but in our unwavering focus on engaging with client needs and making sure these are reflected in all that we do. We believe that the success of any organisation is driven by the ability to continually improve both the services that are delivered and the working practices under which the organisation operates.


Quality assured data and analysis

FG Connect is committed to industry-specific laws and regulations to ensure data security and transparency to clients as well as research participants globally.


The Association of Qualitative Research

Represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.



ESOMAR is the global association for the industry, with members based in 130 countries. For 70 years, ESOMAR has been guiding, regulating, promoting and celebration market, social and opinion research and data analytics.


The Market Research Society

MRS is the UK professional body for research, insight and analytics. MRS promote the highest professional standards throughout the sector via the MRS Code of Conduct. MRS is recognised in over 50 countries committed to delivering outstanding insight.


The Information Commissioner's Office

The Information Commissioner's Office in the United Kingdom is a non-departmental public body which reports directly to Parliament and is sponsored by the Department for Digital, Culture, Media and Sport.

European Pharmaceutical Market Research Association

European Pharmaceutical Market Research Association (EPHMRA) is an European pharmaceutical market research association established in 1961. Encouraging excellence and driving the International Healthcare Industry forward with a professional association dedicated to developing, regulating and promoting Data, Research and Insights professionals.

The British Healthcare Business Intelligence Association

The British Healthcare Business Intelligence Association (BHBIA) is the professiona association for organisations involved in UK healthcare business intelligence. It aims to promote and accelerate the highest standards of ethics and quality within the Healthcare Industry in the UK..


Why Us

Our work spans sectors we know well, meaning we reach the right people, ask the right questions and identify the insights that really matter.

Our Approach

At FG Connect, we are constantly exploring new, adventurous ways of understanding the flow of consumers'lives.

Quality Control

We are a MRS Company Partner and are members of a number of organisations which ensure we always deliver work to the highest standards.

Our Clients

We are proud to work in a successful partnership with leading companies in different sectors.



I was particularly impressed in three aspects: First, quality control (including the recruitment which was bang on, communications, and attention to detail). Second, on-going management of the project (in a market where things on the ground may not always go to plan). And third, the moderating sensitivities and skills of our lead moderator Mira (whose people-skills were exemplary).

Jon Fasoli

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