Desk Research

Desk research, also known as secondary research, is a fundamental component of market research. It involves gathering information from existing sources to gain insights into a specific research topic. Instead of conducting primary research by collecting data firsthand, desk research leverages pre-existing resources to gather valuable knowledge.

Using existing data to inform decision making

While Primary research offers unique insights specific to the research objectives, Desk research provides a broader understanding of the market landscape.

Desk research plays a crucial role in the success of businesses and their marketing efforts. It allows companies to understand market trends, customer preferences, and competitor strategies without incurring significant costs or time investment. By utilising existing data, businesses can make informed decisions and develop effective marketing plans.

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The types of Desk Research we can help you with

Desk research can be classified into two categories: internal secondary data and external secondary data. These categories differ in terms of the sources from which the data is obtained. Our team can assist you both types of desk research.

Internal Secondary Data

Internal secondary data refers to data that is generated within an organisation. It includes company reports, presentations, case studies, podcasts, blogs, press releases, websites, social media content, and company databases. These sources offer valuable insights into the company’s performance, customer behaviour, sales data, and other internal information.

External Secondary Data

External secondary data is collected from sources outside the organization. These sources can include digital and print publications, domain-specific publications and periodicals, online research communities, industry speeches and conference presentations, archives, and research papers. External secondary data provides a broader perspective on industry trends, market dynamics, and competitor analysis.


Is desk research what you are looking for?

One of the main benefits of desk research is that it helps to establish an understanding of the research topic at a lower-cost than other types of research and in a quicker time frame. In addition to this, the information collected from the desk research is verified by the public making the research reliable.

With desk research can save time and money and still obtain meaningful data, contact us for more details on how our team can support you.

Looking for a dependable partner for your next usability testing drive? We will be happy to help you with our immense resources and experience. Contact us today.



Qualitative fieldwork is ideal for deeper understanding of customer opinions, attitudes and motivations for a specific product, service or idea.


Quantitative fieldwork centres on surveying a large volume of people in a structured way to make sure they are representative sample of your target market, so that you have facts and statistics to guide you.


We deliver global services to our clients in the healthcare market research sector, we have developed a panel of over 20,000 healthcare professionals enabling us to deliver large-scale projects in the UK and internationally.


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Simply Business

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