Quality Transcription

Transcription means converting audio data into text data. It is a written or printed version of something visual or auditory.

A lot of market research is done through audio and video recordings. It is often difficult to jot down notes when interacting with participants and therefore, the interviewers mostly record the interactions.

The interviewers have been using Dictaphones for years. These devices have now been replaced by mobile apps. After recording the audio, the data can be saved in multiple audio formats and then either uploaded to the designated cloud in real-time or submitted in the office at the end of the day.

Why is accurate market research transcription important?

You spend lots of time and effort on market research. You may employ your in-house department to gather intelligence from a sample demography or you may choose to work with a premium market research company like FG Connect.

Market research is very important before launching a new product or a new service. There can be scores of user behavior attributes and sociocultural dynamics that can have an impact on your bottom line.

The success or failure of your market research depends on the quality of data that is gathered during the research.

The data that you collect is valuable, but you can derive intelligence out of it only if it is in a format that can be analyzed textually. A transcription service converts your audio data into text form and then this text can be used to identify patterns and to look for keywords and key identifiers.

For example, when launching a detergent, you want to know how many times respondents brought up the issue of “fragrance”.

Listening to all the recordings and noting down the occurrence of the word “fragrance” can be a big undertaking and prone to mistakes.

On the other hand, if you have a transcript – a soft copy of the responses – you can simply run it through one of your preferred market research programmes and it will find out instances of all the patterns you’re looking for, in a matter of a few minutes.

Quality market research transcription services

We provide quality market research transcription services you can 100% rely on. We can transcribe group discussions, conversations among focus groups, recordings of focus groups, interviews, telephone research and other forms of audio data involving human interaction.

We guarantee full security and confidentiality while providing accurate transcripts. We have an experienced team of highly skilled and seasoned transcribers who also have market research experience.

With great turnaround time even for audio data mired with lots of background noise, you will be happy with our customer service and good quality transcription work.

Although there are many transcription tools available these days, sensitive market research data cannot be transcribed verbatim Additionally, verbatim transcription cannot interpret the nuances captured through various interactions. Many transcription software applications are unable to transcribe different accents.

Therefore, we employ 100% human transcriptionists. All our transcription jobs are carried out by our experienced transcriptionists who can pick up various queues even when the answers are not very clear.

We understand that data analysis tools require well-formed formats. We can use predesigned forms to transcribe your market research data so that it can be easily fed into your scanner for further processing.

When you partner with us you can rest assured of quality and accuracy. We have subject matter experts from various market research fields who will provide you precise transcription no matter how intricate your audio data is.

The types of market research transcription services that we can provide include

• Marketing campaign feedback transcription.
• Consumer forum transcription.
• Group session transcription.
• One-on-one interview transcription.
• Opinion poll transcription.
• Disabled access audit transcription.
• Focus group transcription.
• Telephone survey transcription.