Survey Scripting

Get the best scripts and questionnaires for telephone surveys online surveys, postal surveys and all types of data gathering campaigns for research.

Our survey scripting and questionnaire preparation services will give you outstanding results, every time

The success of every survey and interviewing process depends on the questions that you ask of your respondents. Your questions must be stimulating, relevant and important enough to kindle interest among the respondents and motivate them to provide the answers you are looking for or the intelligence that you intend to find through the answers.

Unless the questions are right, you’re not going to get the right answers. Hence, it is very important that you hit the nail each time and ask the most appropriate questions. Misguided questions will lead to wrong answers by the respondents and this will further lead to wrong analysis. When you are creating survey scripts and questions for interviews, even a small thing like the preferred colour of the respondents shoelaces can change the entire course of your survey process.

The right survey script that you prepare will allow you to know what features to add in your product or service, what your target customers and clients like or don’t like, which products from your brand they prefer to buy and which products they avoid and why they avoid those products, and if you’re planning on opening a new branch in a new location, is it viable and will you get enough customers and clients?

Remember that bad survey scripts can lead to bad decisions and this can have devastating impact on your business. You may end up with products and services no one cares about.

As they say, half the journey is covered if your beginning is good, and the same holds true for a successful survey or door-to-door interviewing campaign.

FG Connect provides you exceptional survey scripting and questionnaire writing services

Being a multinational research company having executed major projects for our clients in various regions, we are fully capable of writing survey scripts and questionnaires for your telephone survey campaigns, door-to-door surveys, email surveys, online questionnaires, street interviews and even central location surveys.

If you seek the right answers, we will write you the right survey scripts and questions.

Our researchers and project managers have been helping businesses, organisations, individuals and professionals delve into the deeper psych of their customers, clients and patrons to create winning products, services and ideas.

There are two scenarios when you conduct a survey: you get answers that you have predicted, and you get answers that are totally unexpected. Both types of scenarios are useful because they reveal to you insights that can only be obtained through well thought out questions and survey scripts that take into consideration both expected and unexpected answers and opinions.

This is where our researchers can be of immense help to you. We have carried out so many surveys for our clients that we have handled practically every situation that you may come across among your prospective respondents. We can create for you telephone survey script, general survey script, online survey script. If you need a survey script sample, for example, a small sample prescription for phone survey or for any other scripting requirement, we will happily provide it.

Find out how our market research can help your business grow

What is the process of writing highly effective survey scripts and interview questions?

Although the entire focus is on questions, to be able to ask the right questions, you should know what answers you are seeking. This is where our brainstorming begins: what you seek. Then questions become the means to those answers.

We know that you need actionable feedback from your respondents. For example, if you are preparing a new beverage catering to an entirely untapped palette, you want to know what untested flavours your target consumers are ready to try out. You want to know about the packaging. You even want to know what name for your beverage would stick.

Questions can be of different types. They can be very short questions, something like one-word answers. They can be multiple-choice questions. They can be Boolean choice questions (just yes or no). They can be detailed questions based on scenarios. You also need to find out which format to follow for your particular respondent type.

Are you looking for a survey script or questionnaire that will get you exactly the answers you're looking for? We can certainly help you out. Contact us today for more details.



Qualitative fieldwork is ideal for deeper understanding of customer opinions, attitudes and motivations for a specific product, service or idea.


Quantitative fieldwork centres on surveying a large volume of people in a structured way to make sure they are representative sample of your target market, so that you have facts and statistics to guide you.


We deliver global services to our clients in the healthcare market research sector, we have developed a panel of over 20,000 healthcare professionals enabling us to deliver large-scale projects in the UK and internationally.


Thanks so much for your quick work and attention to detail.

Robin Smith

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