We provide translation and simultaneous interpretation services when the participant's primary language is not English. We cover all major languages.
Translation and simultaneous interpretation for your market research project
Markets are no longer homogenous. Until a few years ago you could easily assume that if you were selling your products and services in the UK, for example, most of your customers spoke and understood English. With an influx of immigrants from different parts of Europe, Asia and Africa, this aspect is going through a massive transformation.
There is a big chance that many people who use your products and services don’t speak English. In such a case scenario, language can be a big barrier when you need to carry out market research to understand the concerns and needs of your consumers to make your products and services better. A language barrier can prevent you from collecting useful information and data.
Translation and simultaneous interpretation services can help you.
You may wonder why simultaneous interpretation equipment cannot be used instead of a service? After all, many such technologies are being used in places like the foreign and commonwealth office. There are many technology-based language translation services available, but they have glaring limitations that can negatively impact your market research data.
This is because no matter how advanced such equipment and technologies become, they cannot compete with human translators and interpreters. Nuances are very important in market research and the researcher must be able to draw many conclusions simply by observation, which is not possible if you use interpretation and translation equipment. This is one of the biggest reasons why businesses depend on professional translation services. A soundproof booth may not be available all the time and there might be lots of background noises, making machine-based translation and interpretation almost impossible.
Verbal translation services can be invaluable when you are interviewing people who use sign language. Respondents may also have different accents and sometimes, responses are whispered and their interpretation becomes difficult unless trained researchers are used.
The benefits of translation and simultaneous interpretation in market research
What do simultaneous translation and interpretation mean?
Simultaneous translation and interpretation work two ways: Translating questions and queries in the language of the respondents so that they can understand what is being asked of them, and then translating and interpreting the responses in English so that you can understand them.
Sometimes an interpreter translates in real time, as and when the interaction is taking place, and sometimes translators and interpreters work on the data when a certain quantity of data has been gathered.
This works for you even when you want to target an English consumer base but your company doesn’t use English as primary language. Market research can be carried out among an English-speaking demography using a translation and interpretation service and then all the responses can be translated in your own language. So, if you are an overseas business looking to sell your products and services in the English-speaking market and for that, you need to understand the dynamics of the market, you can use our translation and simultaneous interpretation services with our overall market research services.
Quality translation and interpretation services, whether used independently or through a market research company like FG Connect, can immediately unshackle you from the bounds of language barriers. It doesn’t matter what language your respondents and research participants speak, translation and interpretation immediately make their responses understandable and ready for analysis.
Is there a difference between a translator and a simultaneous interpreter?
Translation and interpretation are the same thing but with interpretation, an interpreter translates as and when things are being said.
Suppose a researcher is interviewing someone who knows French but does not know English, and the researcher does not know French. The interpreter sits with them. Then, whatever the English-speaking researcher is saying, it is immediately translated into French and narrated to the respondent and then whatever the French-speaking respondent is saying, it is immediately translated into English and narrated to the interviewer.
Real-time translation and simultaneous interpretation services
Never be at a loss when you want to conduct market research within a demography that does not use English as its main language. Our real-time translation and simultaneous interpretation services can dismantle the language barrier immediately and give you an access to the insights your business desperately needs.
All our linguists are market research trained. They have a profound understanding of how the market research process works amidst the real-world context and are fully capable of handling unique linguistic and cultural challenges normally faced during multilingual market research projects.
You will be very happy with our deliverables, level of accuracy, turnaround time and speed of response in case you need to reach us urgently.
We can deliver translation and interpretation in your preferred format including audio-video, Excel sheets and XML.
We can offer you the following services:
- Simultaneous translation and interpretation.
- Proofreading & editing before submission.
- Translation and interpretation of survey questions and web-based survey forms.
- Interviews, moderation and facilitation by multilingual research experts.
- Translation and localization.
- Transcription from other languages into English and vice-versa.
- Translation of phone transcripts.
- Translation of interview videos.
- Sending invitations to participants in their own languages.
- Translating existing research reports.
The good thing about working with FG Connect is that at the core we are a market research company and consequently, all our translation and interpretation work is generated and delivered keeping your marketing research needs in mind. In us you won’t just find expert translators and interpreters, but also data experts who understand the sensitivity of protocols and strictly defined methodologies.
Another advantage of working with FG Connect is that when we are carrying out market research for you and you need translation and interpretation, you don’t need to look for another translation agency. We provide our own certified translation services that provide real-time language translation.
Contact us to know more about our translation and simultaneous interpretation services for market research.
Working with FG Connect has been very rewarding. They were able to provide us a completely tailored research solution and as a result we were able to gain invaluable insights from the focus groups that were organised in the US, Norway, Tanzania, Kenya, Qatar and Australia.
EY (Ernst & Young)