Qualitative Market Research
Qualitative research means gathering non-numerical data using a scientific approach. Instead of “how many” and “how much”, qualitative data deals with simply “how”, “why”, “when”, and so on.
YOU NEED INSIGHTS. WE HAVE SOLUTIONS.
We are a market research fieldwork company with offices in the UK and Dubai working in partnership with our clients offering the full range of qualitative and quantitative services, from full-service consultancy to data-only services.
OUR CLIENTS
Outstanding data collection and market research services
Regional differences abound. We take a consultative approach to supporting your study and advising which methodologies are likely to be most successful in each international market.
We handle everything from the smallest detail to the large logistics of your project, meaning you’ll feel confident that all aspects of your project are taken care of by our experienced project managers which enables you to focus solely on collecting the insights you need.
We have worked with a long list of major research agencies and independent researchers, as well as advertising and PR agencies, government departments and big global brands. How have we done it? By building lasting relationships built on trust and respect. We’ve gained new and bigger clients, and welcomed many more employees on board, but our ethos is the same as it ever was: we treat every client, and every project, as if it’s our first.
Qualitative
Qualitative fieldwork is ideal for deeper understanding of customer opinions, attitudes and motivations for a specific product, service or idea. Learn more
Quantitative
Quantitative fieldwork centres on surveying a large volume of people in a structured way to make sure they are representative sample of your target market, so that you have facts and statistics to guide you. Learn more
Healthcare
We deliver global services to our clients in the healthcare market research sector, we have developed a panel of over 20,000 healthcare professionals enabling us to deliver large-scale projects in the UK and internationally.
CASE STUDIES
FG Connect is trusted by leading companies around the world
FG Connect takes its reputation and responsibilities seriously and is affiliated with a number of research industry bodies that uphold standards and the best practices.
INTERNATIONAL REACH
You think globally. So do we.
From our offices in London and Dubai, we can coordinate global studies, so that with just one point of contact, you can arrange and conduct your research project in as many countries as you need.
Think Global
At FG Connect, we know that our clients increasingly think globally, and need to understand their customers in multiple countries.
Quality Partners
That’s why we’ve spent years building relationships with partner companies all over the world, who we trust to provide the same high standards you expect from FG Connect.
LATEST BLOG POSTS
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Qualitative Market Research
Launching a product or service into a market without fully understanding your market is like throwing darts in the darkness hoping that you may hit the bull's-eye or near about, by chance.
Qualitative Market Research
For qualitative market research, one of the best ways of gathering feedback is conducting face-to-face interactive sessions, especially with carefully selected focus groups.
