Methodology – Hall Tests
Markets – Brazil, Poland and Spain
Whiskey Hall Tests
"We were looking to test reactions to concepts and products in a controlled and neutral environment."
Introduction
For this project we had 230 respondents for each market take part in a hall test, where each respondent assesses three liquids 2 shortlisted test liquids and our clients whiskey product. We were looking to test reactions to concepts and products in a controlled and neutral environment.
Specifications
Our client has narrowed down the tests liquids to 3 options during a prior stage of research.
The serving protocol was consistent across all respondents in the market. All liquids were served neat, 15ml with no ice is a 200ml glass.
We offered water and unsalted crackers for respondents to have in between tasting different liquids, this was used as a palate cleanser in between tasting each option.
We recruited a mix of whiskey and spirit drinkers to take part in the Hall Tests.
Results
The Hall Tests were completed successfully in each market. Allowing the respondents to engage with the stimuli (drink product) in real-time, providing deeper insights and allowing us to observe reactions alongside participants.
