This research was around providing content for Small and Medium Size enterprises (SMEs), content such as blogs, guides and webinars plus much more. Our client was interested in speaking with for HR managers/ leaders in SMEs of organisations to understand the challenges they face and develop new content around this.
Along with the client we identified 4 types of personas (different types of SME owner/ HR manager) to conduct the IDI’s with.
The 4 personas were based around, multi tasking, business and strategy, HR and operations. It was essential for us to recruit respondents that each represented a different persona type to gain an in depth representation of the market.
Our client decided to also conduct a Focus group online with representatives from SMEs covering 2-3 key industries of interest.
The client received important insight on HR and people management teams and how they can work to help them with their challenges.
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