Methodology
First Phase:
20 video call IDIs 45 mins
Second module:
The same 20 respondents will need to complete a task of approx. 25 minutes on an online platform to evaluate 3 different navigations. They will need to record the screen (through the platform) and voice over their comments.
Markets – Sweden, Denmark, Norway, Finland
Our target for this project is SMBs with between 10-499 employees. The objective of the project is to help HP’s customers and re-sellers navigate their PC products and services through a product tool that assists them in choosing the correct product for their need (products include Commercial notebooks, desktops, and PC services).
Sample size:
We were able to evaluate a number of product selector tools – by this we mean tools that work by asking a range of questions and then recommend the right PC/ laptop for your business and user’s needs.
We asked respondents to walk through three different types of product selector and provide their feedback and rate and compare each selector, we focused on:
With the feedback we received we were able to present the overall opinions of the tools, how clear and relevant the questions and product selector options are.
Asses the level of information each tool provides and the layout and functionality.
UK: +44 (0)20 7993 4880
Middle East: +971 (0)4 313 2557
Asia: +65 (0)8571 3432
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