For this project we managed the screener creation, recruitment, and scheduling.
All respondents were:
- All actively interested in fashion
- All mid-to high income
- All willing to spend 300-500 EUR on footwear
Research Type- Methodology- 9 x 60 minute IDI’s Markets- US, IT, FR
"The aim of this research was to get their reaction/response and validate creative routes in relation to the brand."
Introduction
This research focused on In depth, one to one interview to collect qualitative insight to inform the branding creative process and communication strategy. The brand we tested for is a new brand of shoes in the space of “accessible luxury".
Spec
Results
The aim of this research was to get their reaction/response and validate creative routes in relation to the brand.
Valuable insights were collected from the in-depth conversations with the respondents.
